Analysing "Head's will roll" (Yeah, Yeah, Yeah's)

In this video genre characteristics are clearly represented through what they're wearing and what instruments they're playing. They are also represented by having the video as a stage performance. Many indie video's are normally of a stage performance. The relationship between the lyrics and the visuals are very amplifying as they are repeating shots of Karen O and the man in a mask to confuse the audience. In this video there is a need for lots of close-ups of Karen o and the man in the mask.

I decided to chop this part of the song because they've focused mainly on the lead vocalist (Karen O) of the band. Record companies demand a lot of close-ups of the main artist, which is why i think they've done it quite a lot. At this point in the video, the meaning is pretty much ignored. The shots in this part of the video are quite long and there is a heavy use of of tracking dollies and gliding camera angles.

This part of the song is very illustrated. The footage of the man with the mask on represents the meaning of the song lyrics "heads will roll". This footage is amplified most of the way throughout the video to show that as soon as the man in the mask comes onto the stage, heads will roll towards him rather than the band. In this part of the video there is a massive relationship between the lyrics and the visuals. Again there is a lot of tracking dollie and gliding camera angles, although the lengths of the shots tend to be shorter.This part also includes a performance of a dance by "the man in the mask".

I decided to tube chop this part of the video because i feel that it really amplifies the man in mask. The meaning and the effects are manipulated and constantly shown throughout the video. This part of the video is also very illustrate as the footage really represents the meaning of the song and the fact that everyone heads turn when something as strange as that comes onto the stage. In this shot they're are lots of different camera angles towards the "man in the mask", Karen O and the audience. Fast cut editing is used so that when first looked at people can't fully understand what's going on. The lyrics in this part tend to establish a feeling/mood rather than a proper meaning.



The last part of the video that i decided to chop was this bit as again it is illustrate and amplifying. However, it also shows how shocked the audience are, and that the "man in the mask" is dangerous, by changing the floor colour to red when it starts to get angry. It's eyes also start to glow red. This shows danger coming out of the "man in the mask". In this part the meaning is represented more through the visuals of the footage and the tempo of the music drives the editing.